What’s behind your walls | Omni-Channel marketing campaign

Tucked behind walls and in ceilings, cable is often forgotten about when it comes to sustainability. This campaign helped shed some light on just how easy it is to make a building more sustainable by using zero-waste, sustainable cables.

This campaign consisted of a series of 18 social media gifs, a web landing page, in-person guerrilla marketing at a sustainable building materials trade show, multiple prize giveaways, and more than 500 t-shirt handouts.

This campaign generated +1,075% LinkedIn impressions, +63% Twitter mentions, +62% Facebook page views, +125% trade show booth attendee interactions, gave away more than 500 t-shirts, and collected 350+ user-generated images across 4 social media platforms.

This campaign received the following awards: PR Daily's 2020 Content Marketing Awards – Use of Social Media (Finalist) and IAEE's 2020 Art of the Show Awards - Social Media Campaign (Winner)