THank cable | marketing campaign

During the rapid spread of COVID-19, when people’s lives were drastically changing, people are turning to technology to stay working, informed, entertained, and connected while remaining physically distant for the sake of our shared health. This was an opportunity to remind/educate people of the importance of cable in enabling all these technologies that make their “new normal” possible while also giving the sales team new, timely assets to use to continue talking about our products with customers.

This campaign consisted of 32 social media gifs and resulted in +2000% Twitter engagements, +450% Facebook interactions, +320% LinkedIn shares.